My name is Joey Limmena. I'm a senior product designer and full-stack creative.
I'm currently building digital safety and design ops at Microsoft.
Projects.
Around the clock, I find myself always creating, whether it's trying out new technology or building up my skillset across different disciplines. Here are some current and past things I'm worked on.
Photography.
I'm an avid travel photographer, capturing moments in time across the world. These are some of my current favorites from this year.
Videography.
I've created videos for my travels and projects over the past few years. These are a couple that I'm pretty proud of.
At Later, I was also a guest host for a number of social media video guides. Fun fact: I've also starred in a sofa commercial in mid-2025 (you'll have to find it yourself unfortunately)
About.
Who am I?
I’m a senior product designer with 8 years of experience, building digital safety and design ops at Microsoft.
Previously, I was a Senior UX Designer at Later where I led UX across 3 different teams, introduced artificial intelligence onto the platform, and helped re-imagine how creators manage their social media.
I live to design — whether it’s through my work in user experience and product design, or in my personal life through fashion and videography. Everyday is simple another chance to empower people, solve problems and materialize the future.
What are my skill sets?
Having founded and worked in startups, I’ve worn (and continue to wear) many hats across design and design research.
Design
User Interface
Web Design
Graphic Design
Motion Design
Information Architecture
Presentation Design
Branding
Research
Competitive Analysis
Interviews & Surveys
Usability Testing
Rapid Prototyping
Journey Mapping
Affinity Mapping
Storyboarding
User Personas
What tools do I use?
These are my go-to tools and platforms that have powered my workflow and projects.
Creative Tools
Figma
After Effects
Premiere Pro
Illustrator
InDesign
Photoshop
Lightroom
Davinci Resolve
Xcode
Agentic Coding Tools
Figma Make
Warp
ChatGTP Codex
Claude Code
Have an idea?
© 2025 Joey Limmena. All rights reserved.