UI/UX | BRANDING

Creating curiosity through collaboration

We work together because our differences inspire curiosity, and our curiosity drives passion. So how do we teach students to collaborate and engage in work that matters to them?
See how Gravit8 challenges collaboration
OPPORTUNITY

“We all gravitate to what we do best.”

- Norman Foster, Foster + Partners

With an abundance of resources at their disposal, student initiative and entrepreneurship is at an all-time high. Gravit8 aimed to harness this energy and help facilitate the creation of new projects and businesses online.

CLIENT

Gravit8

COLLABORATOR

Chuck Lee

MY ROLES

UI/UX
Front-End Development
Branding

DURATION

8 months

BRANDING

If you've ever worked in a team, you know that communication is everything.

Ideas need to be presented coherently and concisely to be communicated effectively. This is why Gravit8's interface is kept clean and minimal as possible; the same is applied to its branding.

Name

In the same way that planet gravitate around each other, so do people around ideas. This phenomena is present in the many case competition, hackathons and projects that Gravit8 has platformed.

Logo

The product of any successful project is the collective input of the team behind it. The lettermark logo vouches for the collaboration between the arts and sciences, where the letter G and number 8 come together and share their distinctive characteristics.

Colors

When selecting a color palette, we wanted to use colors that stand out. In contrast to Gravit8's clean and simple aesthetic, the vibrant array we chose helps to distinguish between categories of ideas while also provoking a sense of energy through it's brightness. The signature trademark blue is derived from the color's psychological effect of productivity.

LOGO

FONTS

Montserrat Bold
Montserrat Regular
Montserrat Light

COLORS

#00BFDF
#00778C
#3F3F3F
#868686
#F3F3F3

SUPPLEMENTARY
COLORS

#9800DF
#D81B60
#E53935
#FF9800
#FDCC35
#93DF00

Other Projects

HAVE SOMETHING IN MIND?

Let's make it happen.