With an abundance of resources at their disposal, student initiative and entrepreneurship is at an all-time high. Gravit8 aimed to harness this energy and help facilitate the creation of new projects and businesses online.
Although a majority of the students do take on projects outside their studies, we found that many students have difficulty working with people and teams outside of their own discipline. Other primary issues were time commitment, lack of guidance and a poor sense of community.
While all value the ability to work outside your own discipline, one professor strongly believed that "getting out of your comfort zone is a behavioral issue", and that the ability to work with people with different backgrounds will be the "key to success in the 21st century".
We decided to focus on three things to achieve this:
Structure interactions to teach students how to develop their ideas successfully.
Provide multiple ways for students to communicate and share information.
Organize information to assist students and not overwhelm them.
The platform revolves around the double-diamond methodology, a practice made popular by the book "The Lean Startup" by Eric Ries. This method teaches students how to develop their idea to maximize chances of success and learn as much as possible.
Thus, users can submit ideas, which can lead to pitches and ultimately post a project, where they have
A color-coded, card-based layout effectively separates each idea to make them stand out on their own while preserving the same visibility across mobile and desktop devices.
The create page boasts a variety of fields that gives contextual flexibility while not overwhelming users. This is achieved through hiding secondary options and focusing on the basics before anything else.
When a user creates an idea, pitch or project, a dedicated page is generated. Each page clearly outlines and focuses attention towards information pertaining to details said user has specified.
If you've ever worked in a team, you know this to be true. Comments were added to provide feedback to ideas, pitches and projects while each profile's social media helps link people together.
Ideas need to be presented coherently and concisely to be communicated effectively. This is why Gravit8's interface is kept clean and minimal as possible; the same is applied to its branding.
In the same way that planet gravitate around each other, so do people around ideas. This phenomena is present in the many case competition, hackathons and projects that Gravit8 has platformed.
The product of any successful project is the collective input of the team behind it. The lettermark logo vouches for the collaboration between the arts and sciences, where the letter G and number 8 come together and share their distinctive characteristics.
When selecting a color palette, we wanted to use colors that stand out. In contrast to Gravit8's clean and simple aesthetic, the vibrant array we chose helps to distinguish between categories of ideas while also provoking a sense of energy through it's brightness. The signature trademark blue is derived from the color's psychological effect of productivity.
For Chuck and I, it was important to test and see how real people interacted with Gravit8 after each iteration. By platforming major hackathons and case competitions throughout the year, each event gave us valuable insights and allowed us to continually improve our designs. In talking to hundreds of users and organizations from Startup Weekend to RBC, Gravit8 was successfully integrated into the local collaborative environment.
Events & Competitions
Beta Testers & Users
Ideas, Pitches & Projects
Working on Gravit8 helped me really appreciate designing from the ground up. It wasn't as easy as looking at existing platforms and slapping on different logo and color scheme. It took a lot of research, countless iterations and a few epiphanies here and there. The project challenged everything we knew, and taught us the value of following the design process and reflecting our progress after each milestone.