Joey Limmena

Product Designer


Design Lead

Made by Motif (August 2018 - Current)

I lead a team of designers and developers to solve problems for startups across Vancouver. We work with clients across a variety of industries and stages, and provide design services ranging from website development to branding and communications.

UI/UX & Visual Designer

BestSelf (March - August 2018)

BestSelf is a mobile application that gives users the power to set goals and track their progress towards achieving them. I designed the interface and preliminary branding assets.

Product Designer & Co-Founder

Otto (September 2017 - April 2018)

Otto reduces the stress of car repair by embedding the entire process on your phone, from diagnosing your car using machine learning to sending a mechanic to fix your car. I designed and developed the interface for the mobile app and website.


Product Designer & Co-Founder

Gravit8 (November 2015 - July 2017)

Gravit8 is an online platform that helps facilitate the collaboration process between students across different disciplines and backgrounds. I designed and developed the interface for the website and the company's branding.



UI/UX & Software Developer

KaleCV (November - December 2017)

KaleCV is an enclosure used for researching the effects of varying environmental conditions on the growth of kale. I developed the software and interface for controlling light intensity and water oxygen levels, and top of the computer vision to track leaf count, size and vegetative health index. KaleCV was awarded top project in the course MECH 423 Mechatronics Design Project.



UX Workshop Leader

UBC UX Hub (September 2018 - April 2019)

I co-lead and develop the curriculum for a series of workshops that aim to educate university students on the process of researching and designing user experiences and interfaces.

Case Competition Organizer & Facilitator

Various (2017 - Current)

I helped organize and facilitate a number of events and case competitions at UBC based on introducing entrepreneurship to students across all disciplines and backgrounds.

List of Events

Public Speaker

Various (2017 - Current)

I've been invited to speak about student-led entrepreneurship to both high school and university students across Vancouver.

List of Events


University of British Columbia

BASc in Mechanical Engineering (2013 - 2019)

Specializing in Mechatronics Engineering with a Minor in Commerce


Let's make it happen.